In charge of Pop up Store 2nd and 3rd generation
Giorgio Armani
Giorgio Armani is a great couturier who has dressed and continues to dress Hollywood stars. What he based his image on, linked to the world of cinema. we were inspired by it to create the identity of his pop-up stores called Armani Box
Dressed in red we decided to recreate the filming set to project the customers into the skin of a Hollywood movie star. With the backstage & dressing rooms of the artists, we prepare & embellish the actress to play her own role.
In his personal office a piece of art called Uri is offered and signed by the artist Marcantonio Raimondi Malerba who becomes the mascot and a icon of Mr Armani
We chose to iconize Uri at the entrance of the Pop Up to be attractive and introduce the story of the iconic brand.
Here we represent the 3 axes of the brand by projections: Lips passion, Face glow, Skincare escape.
Passion
Glow
Escape
The year before the release of V3 I was in charge of developing the identity of V2 around the world. Here is a small anthology of designed spaces.
After a long study and work with the retail design from Armani team, the concept validated by Giorgio Armani himself, we developed a 340 m2 pop-up in Changsha, China for the opening of the 3rd generation of Armani Boxes in the identity of filming set with at the end of the customer path, a real experience of filming set with the bluescreen to be integrated in the environment, the accessories and the effect they want on them shot.
